Project collaboration with Feedback

In 2021, Action on Sugar and Feedback Global were awarded funding by the Esmée Fairburn Foundation to challenge the UK’s excessive supply and consumption of sugar, addressing the twin goals of improving public health and planetary health. Over the last two years, Action on Sugar and Feedback have collaborated to address the twin goals of improving public health and planetary health by seeking to;

• Change the narrative on the drivers of excessive sugar consumption to include availability (supply) alongside consumption (demand)
• Ensure that policy objectives on sugar consumption and drivers of sugar availability are linked
• Advocate for land use policy which better supports a transition to sustainable horticulture

Read more in our Blog

Krysia Woroniecka, Campainger at Feedback said:

“A joined up health, farming and environment policy that addresses sugar consumption and supply at the same time would do a lot for the nation’s health and for the health of our soils.

Not many people know that sugar beet cultivation is responsible for the removal of 600,000 tonnes of UK topsoil every year or that roughly the same amount of land is used to grow sugar beet in the UK as is used to grow vegetables- which is one of the reasons that the supply of sugar is three times the maximum safe level of consumption”.