Cereal Partners Worldwide to adopt colour-coded labelling on Nestle breakfast Cereals in the UK
Cereal Partners Worldwide have today announced that they will adopt colour-coded front of pack nutrition labelling on Nestlé breakfast cereals in the UK. Please click here to view the full press release.
This comes after Action on Sugar exposed many branded food companies who are deliberately deceiving consumers, and making it almost impossible for consumers to make a healthy choice, by opting not to use colour coded nutrition labelling on their cereal packs (click here to view Action on Sugar's breakfast cereal labelling survey).
Jenny Rosborough, Registered Nutritionist and Campaign Manager at Action on Sugar, says: "In August 2017, Action on Sugar exposed many branded food companies who are deliberately deceiving consumers by choosing not to use colour coded nutrition labelling on their cereal packs. We welcome today’s announcement that Cereal Partners Worldwide are adopting the UK Government’s colour-coded labelling on Nestlé Breakfast Cereals in the UK from October and we now expect all other food companies to comply. Clear labelling is essential to enable consumers to make informed choices."
